FRANCO CANTERI, THE FOUNDER OF LAKSHMI TELLS HOW THE COMPANY WAS FOUNDED

In 1980 I took part in one of the first courses on Ayurveda which was held in New Delhi. I decided to take part in the course because at that time I used to teach yoga and meditation. The course was entitled “Pioneers of Ayurveda”. During the course, we learned the deep value of Ayurveda and a new way of perceiving the life on earth of human beings. It was a deep vision that described the connection between man and seasons, the influence of food on our health, the influence of plants, herbs, emotions, love, and thoughts on our physiology. Our minds and hearts opened to a new unexpected and fascinating view of life. We learned to recognize the three basic body types (Vata, Pitta, and Kapha) and their combinations.

If when you are born Air and Ether are the most predominant elements (out of the five) then Vata is your predominant body type. You will be healthy, balanced and feel well if you eat certain food rather than others if you do more sport or take an interest in new things if you follow a daily routine rather than another. Every day was a new discovery; our enthusiasm soared to new heights! I discovered that there are herbs, plants, and flowers that can increase or decrease Vata, Pitta, and Kapha and rebalance them. That was when I had the idea to produce cosmetics with plant, herb and flower extracts to balance and harmonize Vata, Pitta, and Kapha. In the beauty sector, Vata has dry and dehydrated skin, Pitta has sensitive skin that tends to suffer from couperose and Kapha has oily skin and excess sebum. This is the story of the origins of a line of cosmetic products which year after year satisfies all the professional beauty requirements with a wide range of products. We pursued our dream. A dream considered impossible by everyone: to produce completely natural cosmetics. Our determination led us to establish a cosmetic laboratory in Tuscany. We started with a small laboratory of 70 square meters.

Now it is one of the largest laboratories of natural products in Europe, with more than 2 million pieces produced every year. At last in our laboratory, we could make our dream come true, thanks also to two great cosmetologists with a passion for natural products. Today almost all our products are completely natural and have been certified as natural by AIAB, the association that certifies natural products. Lakshmi represents our dream come true: Ethical Beauty. Lakshmi’s deepest and most vital aim is to transfer the inseparable “Beauty and Well-being” combination into everyday life. The result is an extraordinary line of cosmetics “Made with Joy”, conceived and produced with joy, love, and respect.

Our creams base

Lakshmi’s natural cosmetics are pure and highly nourishing; they keep the skin fresh and vital because they are made with raw materials supplied by the laboratory of Mother Nature: herbs, seeds, flowers, fruits and products from bees.

Lakshmi Headquarter

Our eco-sustainable project meets the perfection of simplicity. Perfectly oriented to the East according to the dictates of Vastu architecture of ancient India. The Lakshmi building is entirely made of wood and glass.

Sustainability and ethic

We are against genetic manipulation and require non-transgenic components from suppliers. The individual components and finished products are not tested on animals and do not contain animal substances.